Activity one
Rhetoric, according to Ames (2016) is the 'art of effective persuasive speaking or writing, especially the exploitation of figures of speech and other compositional techniques'. When I was reading Aristotle's Rhetoric, I wondered if Aristotle ever thought he was writing a staple book that would be studied for many centuries after his time had passed. Aristotle's views on rhetoric are extensive and need a lot of time to analyse the entirety. However, his general views transcend through time and are applicable to today's age, even though it was written thousands of years ago. It is evident that rhetoric is a very powerful tool used in persuasion and arguing a truth. However, one important point that Aristotle points out is that rhetoric is very useful. This is because this tool is basically using the truth and the truth usually has a natural tendency to prevail over any lie. Since Aristotle highlights rhetoric as an art of discovering the accessible means of persuasion, and not the consequence of persuasion, his theory emphasises the organisational parts of rhetoric. Hanford, Hardest & Kidwell (2015) explain that Aristotle was one of the first theorists to identify what rhetorics method is.
Although it is not generally considered one, Aristotle discusses rhetoric as a science. He especially believes it is important to study for many reasons such as assisting in the defence of truth and justice. It also convinces a less intelligent audience that's unsuccessful in comprehending intellectual demonstration, as well as both sides being considered. There are three factors that contribute to rhetoric:
Activity two
The link below is a recording of activity two.
https://soundcloud.com/user-235036193/week-3-rhetoric-example
Activity three
In defence of rhetoric was made with a series of interviews and opinions from university graduates in regards to what others think of rhetoric and what it really is. There were many key arguments that I extracted from the video and that stood out to me. Initially, one of the first points that was made was that some people thought rhetoric 'was the art of bullshit'. It is evident that many people have thought down on the concept. This is evident as Hohman, Crano & Niedbala (2016) have stated that there have been various critics over the years that have thought poorly on rhetoric. This is purely because it is a sort of trickery and is often misunderstood as being this. However, the video then goes onto defend rhetoric and dispel, define and answer what rhetoric really is.
Rhetoric according to the video is basically the art of effective and persuasive language. The video explains that rhetoric teaches us to be self aware of what we do and to use it effectively for different circumstances. Kupor & Normala (2015) support this by explaining that we use rhetoric in most everyday situations in order to get people to understand, believe or agree with us. Lastly, another important point is that rhetoric helps break down language and argument.
Greatest Audiobook 2012, Rhetoric by Aristotle, digital image, viewed https://www.youtube.com/watch?v=Nt6Ai0FNN70
Hanford, J Hardest, D & Kidwell, B 2015, 'More than a feeling: emotional contagion effects in persuasive communication', Journal of Marketing Research, vol. 52, issue 6, pp. 836-847.
 |
| Source: Greatest audiobooks, 2012 |
Rhetoric, according to Ames (2016) is the 'art of effective persuasive speaking or writing, especially the exploitation of figures of speech and other compositional techniques'. When I was reading Aristotle's Rhetoric, I wondered if Aristotle ever thought he was writing a staple book that would be studied for many centuries after his time had passed. Aristotle's views on rhetoric are extensive and need a lot of time to analyse the entirety. However, his general views transcend through time and are applicable to today's age, even though it was written thousands of years ago. It is evident that rhetoric is a very powerful tool used in persuasion and arguing a truth. However, one important point that Aristotle points out is that rhetoric is very useful. This is because this tool is basically using the truth and the truth usually has a natural tendency to prevail over any lie. Since Aristotle highlights rhetoric as an art of discovering the accessible means of persuasion, and not the consequence of persuasion, his theory emphasises the organisational parts of rhetoric. Hanford, Hardest & Kidwell (2015) explain that Aristotle was one of the first theorists to identify what rhetorics method is.
Although it is not generally considered one, Aristotle discusses rhetoric as a science. He especially believes it is important to study for many reasons such as assisting in the defence of truth and justice. It also convinces a less intelligent audience that's unsuccessful in comprehending intellectual demonstration, as well as both sides being considered. There are three factors that contribute to rhetoric:
- The personal character of the speaker
- The mood that he provokes in the audience
- The arguments themselves
Aristotle adds many separations in Rhetoric, but he evidently puts rhetoric into three categories which include:
- Political assembly
- The law courts
- The ceremonial occasions
However, there are many further categories that Aristotle has included in the book, along with methods of amplifying someone's rhetoric. Rhetoric has had a lasting influence on many people throughout the centuries. Many still consider the book to be a very useful and helpful guide for speakers.
The link below is a recording of activity two.
https://soundcloud.com/user-235036193/week-3-rhetoric-example
 |
| Source: Mimianddeunice, 2016 |
Activity three
In defence of rhetoric was made with a series of interviews and opinions from university graduates in regards to what others think of rhetoric and what it really is. There were many key arguments that I extracted from the video and that stood out to me. Initially, one of the first points that was made was that some people thought rhetoric 'was the art of bullshit'. It is evident that many people have thought down on the concept. This is evident as Hohman, Crano & Niedbala (2016) have stated that there have been various critics over the years that have thought poorly on rhetoric. This is purely because it is a sort of trickery and is often misunderstood as being this. However, the video then goes onto defend rhetoric and dispel, define and answer what rhetoric really is.
Rhetoric according to the video is basically the art of effective and persuasive language. The video explains that rhetoric teaches us to be self aware of what we do and to use it effectively for different circumstances. Kupor & Normala (2015) support this by explaining that we use rhetoric in most everyday situations in order to get people to understand, believe or agree with us. Lastly, another important point is that rhetoric helps break down language and argument.
References:
Ames, K 2016, Study guide lesson 3 - rhetoric,
course notes, COMM12033: Speech and Script, CQUniversity e-courses.
Greatest Audiobook 2012, Rhetoric by Aristotle, digital image, viewed https://www.youtube.com/watch?v=Nt6Ai0FNN70
Hanford, J Hardest, D & Kidwell, B 2015, 'More than a feeling: emotional contagion effects in persuasive communication', Journal of Marketing Research, vol. 52, issue 6, pp. 836-847.
Hohman, Z Crano, W & Niedbala, E 2016,
'Attitude ambivalence, social norms, and behavioural intentions:
developing effective persuasive communications', Psychology of
Addictive Behaviours, vol. 31, issue 2, pp. 209 - 219.
Kupor, D & Normala, Z 2015, 'Persuasion, interrupted: the effect of momentary interruptions on message processing and persuasion', Journal of Consumer Research, vol. 42, issue 2, pp. 300-315.
Kupor, D & Normala, Z 2015, 'Persuasion, interrupted: the effect of momentary interruptions on message processing and persuasion', Journal of Consumer Research, vol. 42, issue 2, pp. 300-315.
Mimianddeunice 2016, persuasion, digital
image, viewed 21 March 2016, www.mimideunice.com
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